Sunday, October 19, 2008

The hidden truth about whats real and whats not

Has anyone heard about digital governance? Digital governance is a system whereby an entire country is run or managed by using technology such as the internet and other areas in which Information and Communications Technology (ICT) play an active and significant role. In a nut shell, digital governance is just running a country using different media channels, mostly via cyber space to disseminate and influence the general population. Roanoke country is one of the states in America that uses digital governance to run the entire country and has been successful in doing so. So how does this relate to communications one might ask? Have you ever wondered that governance of a nation requires a lot of communication, media influences and other forms of media channel to persuade and control the general population?
The cultivation theory proposed by George Gerberner in 1976 shows to us how media can cultivate and have a gradual influence on the general population. Examples like the usage of cyber space to propagate information and media channels like the television set at home can some what rather have a resonance effect on all of us. It can make us unaware of what actual reality is. Such distortions are happening everyday and if digital governance is applied, other popular sources such as the internet would then be still under the influence of the ruling authority. In most countries, media hegemony is practiced and the media presents the powerful elite who have influence on both economic and political power. As they monopolize media, they have the ability to drive society towards satisfying their own political and economic agendas. With such powerful driving force behind the general population, there will gradually be a spiral of silence which causes most people to refrain from expressing what they truly believe. This silence is further strengthen by the media as they only support certain views that are deem ‘right’.
All in all, it is important to be aware that each of us is unique and have the right to be different from others. Being aware of what reality is and how to be discerning in what the media or higher authority tells you to believe. Do not take everything as truth and always be on your toes.

Sunday, October 5, 2008

The Tv and its unknown supernatural prowess!!!


The art of communication!!! A fitting cartoon drawing which ironically has the same title as my blog's address.
Can the media destroy our perception on things and shape how we interpret and understand information? From this cartoon, it seems that the media, particularly the tele or as we all know the idiot box, seems to be the main channel of information source,debate topic and communication similarity as depicted in this cartoon. Has the tv destroyed our own personal perceptions, thoughts and opinions? Well to tell you the scary truth, the tv does have a very strong influences on our cognitive schematas even if you counciously or unconciously aware of it.
In all of us, our minds are complex creations that consist of many storage areas that keep our cognitive schematas. Such cognitive schematas include personal constructs, prototypes, scripts and puntuation. Such areas of cognitive store houses are the key fundamental pillars in how we respond to a stimulus from the outside enviroment. Take the above abstract for example, the tv which is a form of linear model in communication, sends the stimulus in the form of information to us and inturn affect us sublimally. As watching the tele occurs across all ages, we are in one way or the other affected by such channels of media.
However, do not fear or be alarmed as now we are aware of the mind controlling effects of the media, we can gaurd ourselves against such froms of bombardment that we experience day and night. The 4 idols of the cave and having multiple channels of communication would enable us to prevent such brainwashing from taking place. Further more, we have to be aware of the origin of source and seek multiple veiwpoints before jumping into any self-bias perceived conclusions.
All in all be aware of the fundemental attribution error innate in all of us and please do watch more tv as even though it maybe evil, it is still entertaining and well worth to talk about! Be the tv's freind but do not let it enslave your thoughts, perceptions and principles.